VanStar: Riding with a Star
We built a roadmap for ride sharing
VanStar is a vanpool ridesharing program that’s part of the Transportation Management Association, a non-profit that customizes alternative transportation, money-saving solutions for employers, property managers, and commuters across Middle Tennessee.
Our job was to convince federal employees that VanStar is a cool alternative to commuting, much like the new shared economy, and focus on the benefit of saving money as well as wear and tear on your car. Brand Wise created a street team event strategy that included branded event kits, a direct mail campaign, digital advertising strategy to include social media and an email marketing campaign to target local federal employees at known locations.
Because of our campaigns, more government employees in Middle Tennessee are aware of their transit options and continue to enroll in the VanStar ridesharing program.