HCA Hope Fund: That’s The Power of Love
How a campaign can bring 240,000 employees together in times of need
The HCA Hope Fund is one of the leaders in employee emergency assistant funds. The fund exists to provide compassion and assistance to HCA colleagues and their families in times of need. Annual campaigns are targeted to the 240,000 employees of HCA, many of whom don’t have constant access to their emails.
Campaigns for HCA Hope Fund depend on text campaigns, social media, and place-based marketing elements such as posters, digital displays, banners and brochures.
Because of our campaigns, more than 80% of HCA employees are aware of the fund and 91% think the Hope Fund is valuable to employees. Since 2004, more than 18,000 employees and their families have been assisted.