Brand Wise is proud to host the only Marketing to Women event in the South. This is our fourth year and it keeps getting better. We called it Red Letter Day because important days are always marked on the calendar in the color red and this is no exception.
This is Year 4 of RED LETTER DAY. We are back with all new trends about marketing to women. Join us for a half-day mini conference focused on reaching the Lipstick Economy, the 100 million women who control 85% of all consumer purchases.
This year we will present research on what Feminism means in the 21st Century. And we have added three morning workshops:
How to Start Your Side Hustle, with Courtenay Rogers, Director of Pathway Women’s Business Center
Social Media 101 with Nekasha Pratt, Director of Marketing, TN Dept. of Tourism
How to Refresh Your Resume/Linked In Profile, Asurion Recruitment
We have assembled an amazing group of marketing experts again this year. We’ll be talking about important issues with real marketers who can offer practical solutions.
Emily Tucker, Senior Director of Brand Service, 21C Hotels. Learn how this boutique hotel that is owned and run by women, acknowledge and cater to their biggest target audience.
Cortney Levin, Senior Sales Associate, Pandora. Find out how American’s “largest radio station” runs campaigns specifically targeted to women. Case studies will be presented on Lane Bryant and Propel Fitness.
Jana Lisle Parham, Senior Vice President, Wealth Management, UBS. Jana will be presenting on how women are taking control of their wealth.
Lindsay Rutledge, Manager, Business Strategy, Nashville Predators and Claire Francis, Marketing Director, Bridgestone/Nashville Predators. The award-winning Bridgestone Arena is full of events promoted by this dynamic duo who will share their email strategy for reaching women and families.
Sarah Day, VP of Branding, Asurion. Learn how Asurion is tackling the challenge of branding their white label product.
Clark Buckner and Brynn Plummer, Co-hosts of the Entrepreneur Center Podcast Navigate, will lead a live podcast with successful female podcasters.
Hon. Nancy VanReece will host a panel about what women running for office learn about marketing.
Workshops start at 9:30. Lunch may be purchased at City Winery. Red Letter Day Event doors open at 12:30. We’ll have great conversations with marketers and then end with wine and conversation on the rooftop of City Winery.