RED LETTER DAY is back for the third year with all new trends about marketing to women with a theme of “Stories Matter.” Join us for a half-day mini conference focused on reaching the Lipstick Economy, the 100 million women who control 85% of all consumer purchases.

Brand Wise and Lipstick Economy are proud to host the only Marketing to Women event in the South.  A Red Letter Day was always marked on the calendar in the color red to signify the importance of the event and this is no exception. Save the date of August 17, 2018, 1:00 pm – 4:30 pm for the third Red Letter Day.

We have assembled an amazing group of marketing experts again this year.  We’ll be talking about important issues with real marketers who can offer practical solutions.

Brand Wise:

New trends and research on marketing to women presented by Jamie Dunham, Chief Brand Strategist


Tackling Unconscious Bias in Recruiting by Yanika Smith-Bartley, Vice President & Special Counsel – Diversity & Inclusion

Twice Daily:

Convenience and Shifting Target Audiences by Dawn Boulanger, VP of Marketing at TriStar Energy

State of Tennessee Tourism:

Strategic Partnerships and Social Media Stories by Nekasha Pratt, Director of Marketing for State of TN Department of Tourist Development

Goo Goo Clusters: 

Influencer Marketing 101 by Beth Sachan, Vice President of Sales and Marketing


Cause Marketing by Elizabeth Barrett, PEDIGREE Brand manager


Wrinkle In Time Case Study by Lanae Jackson, Multicultural Marketing Manager and Anne McGraw, Senior Manager, Social Media Marketing for Nissan North America.

Special guests include Nashville’s own Song Suffragettes! Doors open at 12:30 and we’ll have great conversations with marketers and then end with cocktails and conversation on the rooftop of City Winery.

Thanks to our sponsors!