This is a podcast about marketing to women. There are lots of podcasts focused on women entrepreneurs and empowerment but there is only one podcast focused on marketing to women.
The Lipstick Economy podcast, hosted by Jamie Dunham and Melinda Hudgins Noblitt, is about all things marketing to women because women make 85% of consumer purchases. But here’s the rub: 90% of women think brands do not understand them. That’s why Dunham and Noblitt teamed together to tell the stories of leaders who are excelling in reaching women through their insight, strategy, diversity and creative thinking.
The Lipstick Economy represents the 108 million adult women in the US who make buying decisions for themselves and their extended family.
Jamie Dunham, Brand Wise founder, is a veteran of the Nashville advertising world, and one of only five women to receive the coveted Nashville Advertising Federation Silver Medal Award. Melinda Hudgins Noblitt is a well known recruitment marketing leader with a wide-ranging background in journalism, experiential marketing, and diversity recruiting.
Each episode brings you the stories of marketers with relevant stories to share. Listen in as we talk to leaders in tourism, hospitality, diversity, retail, sports and more.