TriStar Health recognized the need for a new kind of children’s hospital in the Middle Tennessee area. This new hospital is competitively positioned against a much larger children’s hospital as more approachable, more personal and more patient-centric.
Expanding on the services of the Centennial Medical Center and Women’s Hospital, The Children’s Hospital at TriStar Centennial also delivers excellence with more than twenty pediatric services, with board-certified pediatric specialists trained to meet the unique needs of children. A new pediatric ER has recently been added to the hospital.
A logo and introductory marketing campaign helped launch the new children’s hospital which has been met with enthusiastic welcome within the community of parents and physicians. Who better than children to tell the story in television, outdoor, radio and print.