What is Red Letter Day and why do I need to attend? Red Letter Day is the only marketing-to-women conference in the South that brings together some of the smartest marketing minds in the industry to provide inspiration, creative ideas and practical takeaways. It’s one afternoon, Friday, August 17, in the heart of Nashville and […]
In 2019, we’ll spend more time using the internet than watching TV. People will spend an average of 170.6 minutes a day, or nearly three hours, using the internet for things like shopping, browsing social media, chatting with friends, and streaming music and video in 2019, a recent report by media agency Zenith estimated. That’s a tad […]
Kantar research shows that brands with an actualized purpose have experienced twice the growth of competitors. It’s understandable since younger adults want to use brands that have a point of view and stand for something. It’s not enough to have a singular brand identity. Brands must have values that mirror those of their consumers. And […]
Everybody is talking about influencer marketing. What is it? Who are influencers? How can your brand participate? Influencer marketing has been around for a long time but today, because of social media and content marketing, it has taken on a whole new importance. According to a Linqia study, 86% of marketers used influencer marketing in 2017, […]
Paula Froelich, our favorite travel pro, came to Nashville to speak at our Red Letter Day and we couldn’t be more happy. Because she is the real thing – an adventure traveler, a storyteller, a speaker and an expert in travel marketing to women. In fact, she created a whole new travel category for women who travel […]
Okay, I admit some of my favorite videos on Facebook are things like dogs smiling, recipe videos, Dr. Jane Goodall releasing a gorilla back to nature, and a salsa dancing golden retriever. And guess what? I watch all of them with the sound off. To marketers, that is autoplay video with sound. As much as […]
Texting is the number one activity on our smartphones and is one of the most efficient marketing vehicles. Brands invest in SMS campaigns because 90% of SMS messages are read within 3 minutes of receipt and almost 100% of all phone devices are SMS enabled. Americans are addicted to texting on their smartphones. Pew Research […]
Text campaigns can be used in multiple ways. We have used it as a way to interact with healthcare workers who do not have time to access their office email frequently and for extremely loyal fans who want immediate, actionable interactions. Here are some things you should know about text campaigns. 1. Create an Opt-in […]
As president of the HCA Hope Fund and the HCA Foundation, Joanne Pulles oversees activities that help and uplift thousands of HCA employees. We took the occasion of the 10th anniversary of the HCA Hope Fund to talk to Joanne about the Power of Hope. HCA Hope Fund has assisted more than 18,000 HCA employees […]
Super Bowl 50 drew the third largest audience ever, just behind the 2015 and 2014 Super Bowl match-ups. This Super Bowl also set another record – for the first time, national ads ran in the same spots on television and live stream, showing the importance of streaming coverage. Research suggests that one in three consumers […]