Women are graduating at a much higher pace than men. Overall, 140 women graduated with a college degree at some level for every 100 men. For the class of 2013, 61.6% of all associate’s degrees, 56.7% of all bachelor’s degrees, 59.9% of all master’s degrees, and 51.6% of all doctor’s degrees belong to women. The year […]
Testimonials may be one of the oldest forms of marketing and for good reason. Testimonials are a way of capturing word-of-mouth in digestible stories. The power of authentic testimonials continues to be important in marketing. And the facts support it. Some 90% of consumers trust recommendations from people they know and a whopping 70% even […]
Meet Deby Samuels, VP University Communication and Marketing This is the first in our series “5 Questions” where we ask some of the top folks in their fields to answer questions about their world, their brand, their marketing challenges and their life. 1. What makes you smile? Easy. A really great headline. Makes me envious […]
Around Brand Wise, we love to cook and relate almost everything to food. We started thinking about back-to-school and decided that milk and cookies shouldn’t be just for afterschool kids. What better way for us hardworking adults to chill out than with a grownup milkshake and indulgent cookies. We took some of our childhood favorites […]
It was such an amazing day on Friday, May 15, 2014. Surrounded by friends and family, Jamie Dunham received the Nashville American Advertising Federation Silver Medal Award at a luncheon held by the AAF. No, as several have joked, there is no gold medal. The Silver Medal award is the highest honor bestowed by […]
There’s a great story on social media ads reported by the LA Times and savvy writer Jessica Guynn. The piece, entitled “Like it? Social ads turn users into unwitting endorsers”, talks about the policies of Facebook and Google to turn our “Likes” into personal endorsement ads. I am not a fan of endorser ads as […]
Brand Wise has been working with Integrity Solutions to bring their brand new relevance for today’s marketplace. The company provides sales training, customer service and coaching solutions for many Fortune 500 companies. The brand needed a new face and new ways to reach their target audience. Integrity Solutions now has a new brand identity, […]