Yes it does. In 2013, 52% of online shoppers used their smartphone throughout the shopping process. In fact, one in three shoppers would rather use their smartphone than ask for help in a store. Smartphones are our personal shopping assistants, and considering mobile as part of your marketing mix is imperative. Here are some of […]
LeeAnn Maxwell (left) and partner Carrie King (right) took an unforgettable girls trip to St. Simon’s Island and came home with the genesis of Vixen Vodka, a new vodka company targeted to women. Their research into vodka and distillers showed that vodka was ready for a female revolution. Their vodka is available in five states in […]
Pat Shea said when she was a little girl she wanted to be independent and able to take care of those she loved. Well, she has done that and more. She deftly handles working with Nashville Mayor Karl Dean and the Tennessee Titans to raise awareness of domestic violence, opens a new upscale thrift boutique, […]
It’s been 10 years since Starbucks introduced its famous pumpkin pie spice latte and since then, consumers have clamored for everything pumpkin. This year Starbucks brought the seasonal favorite back to their stores in August, a full month early. In the last five years, the US Dept. of Agriculture says pumpkin sales have jumped 34%. […]
October is often dubbed Pinktober in the NFL because of breast cancer awareness. Can cause marketing help the NFL? Is it still cool? Some 89% of Americans say they are likely to switch brands to one associated with a cause, but how can marketers make it part of their brand DNA? The marketing place is […]
Upscale consignment and thrift stores are all the rage, but what about one with a purpose? The YWCA recently held the grand opening for 2616, Nashville’s newest thrift boutique located at where else, 2616 Gallatin Pike in East Nashville. The YWCA decided to create the new store as an extension of the volunteer activities of […]
Lisa Limper is our friend, a personal trainer and OMG, the only female football coach in Tennessee. Let’s put this in perspective. The only woman serving as head coach of a high school football team in the United States, Natalie Randolph, just stepped down at the end of last year’s season. At the college level, […]
We are a fan of Beth DeBauche , our MVP for sports marketing for Nashville and the Ohio Valley Conference. As head of the OVC, she shepherds sports for twelve university teams, including Tennessee teams Austin Peay, Belmont, TSU, Tennessee Tech, and UT Martin. This year, she served as the Chair of the Nashville Local […]
Stuart Spears is the quarterback of the Titan’s sales and advertising efforts. He has seen a lot of changes in his 28 years with the Oilers and Titans. In the midst of starting a season with many new changes, he spent some time giving us an update on free WiFi in the stadium, the Titans […]
Our Two Favorite Sports – Football and Eating! See our recipes below. An American pastime that dates back more than 100 years, tailgating brings together two favorite activities – sports and eating. The original tailgate has been traced back to the civil war at the Battle of Bull Run. Civilians from the Union arrived with baskets […]