Jen Drexler is warm, funny and engaging. She is also a powerhouse in spotting trends, uncovering truths about women, and developing poignant brand solutions. Her knowledge of gender drivers had made her a frequent speaker and writer on gender marketing. Jen is a fabulous spokesperson on gender related consumer insights. Jen’s uncanny business acumen and […]
Three Nashville women came together last fall to launch a social enterprise company called Girls to the Moon. Knight Stivender, Courtenay Rogers and Courtney Seiter are all friends working in technology with a passion for their community and for empowering young girls. Girls to the Moon is about surrounding the next generation of girls with […]
Women have been slow to recognize the importance of personal branding. But not Marissa Mayer, CEO of Yahoo. The 40-year-old executive was the 20th employee of Google and the first female engineer. She quickly became known as the woman who made Google successful. Not everyone has worked as hard to develop their brand. According […]
Fuel Lines New Business Conference, a new business conference for advertising, digital, media and PR agencies is coming to Nashville October 8-9. The conference will shake up some pre-conceived notions about agencies in today’s world. Most agencies sell brand positioning to their clients but have none themselves. Michael Gass, leading new business consultant, has put […]
Gigi Butler, founder and Chief Brand Officer of Gigi’s Cupcakes, turned family recipes into the largest cupcake franchise company in the nation, with more than 100 stores. This year Gigi was given the opportunity to appear on CBS’ “Undercover Boss” where millions of people were exposed to the successful cupcake chain. Gigi talked to us about the […]
As co-owner of Gamma Blast, Liz Denning is producing consumer-centric videos that live in a place between advertising and programming. It allows her firm to produce web series like the Nashville Predators “Beneath the Ice” that brings 50,000-75,000 people to the Predator’s website to get to know their players better. She is helping brands like HGTV and the Food […]
The past week we have been completing online video campaigns for clients and somewhere along the week, we hit pause to better understand how video is changing marketing. YouTube reports that the number of hours that people are watching on YouTube is up 50% year over year. In 2013 video consumed 66% of internet traffic […]
While we weren’t watching, radio has come out of the box – the Pandora box. Pandora has become the world’s most popular radio station, and the most popular local station competing with powerhouse local stations. With its 82 million listeners, traditional terrestrial radio isn’t even close. According to Pandora Chief Financial Officer Mike Herring, the […]
We got all dressed up on February 25 to attend the Nashville Business Journal 2015 Women of Influence awards at the Omni Nashville Hotel. What an amazing event with amazing women from a cross-section of the greater Nashville community. Each woman had been videotaped talking about strength. The videos were powerful. And the three words […]
Paula Froelich knows a thing or two about women traveling solo. You might find Paula riding camels in Egypt, skiing in Afghanistan, or behind the scenes at the Miss Universe pageant. Paula is the free-spirited editor-in-chief of Yahoo Travel. She is a travel writer with a video series based on her blog A Broad Abroad and an award-winning journalist […]