Entries by Jamie Dunham

A Broad Abroad Talks Traveling Solo

Paula Froelich, our favorite travel pro, came to Nashville to speak at our Red Letter Day and we couldn’t be more happy. Because she is the real thing – an adventure traveler, a storyteller, a speaker and an expert in travel marketing to women. In fact, she created a whole new travel category for women who travel […]

Considering a Text Campaign? Know the Facts.

Texting is the number one activity on our smartphones and is one of the most efficient marketing vehicles.  Brands invest in SMS campaigns because 90% of SMS messages are read within 3 minutes of receipt and almost 100% of all phone devices are SMS enabled. Americans are addicted to texting on their smartphones. Pew Research […]

8 Tips on Text Message Campaigns

Text campaigns can be used in multiple ways.  We have used it as a way to interact with healthcare workers who do not have time to access their office email frequently and for extremely loyal fans who want immediate, actionable interactions. Here are some things you should know about text campaigns. 1.  Create an Opt-in […]

Super Bowl Is Last of Appointment Viewing

Super Bowl 50 drew the third largest audience ever, just behind the 2015 and 2014 Super Bowl match-ups.  This Super Bowl also set another record – for the first time, national ads ran in the same spots on television and live stream, showing the importance of streaming coverage.  Research suggests that one in three consumers […]

Meet Courtney Seiter and Buffer

Courtney Seiter is a great fount of information on social media and culture.  She is a writer and editor at Buffer, focusing on the intersection of social media and workplace culture. Her writing has appeared in TIME, Fast Company, Lifehacker, Inc. and more. On the side, she’s the co-founder of Girls to the Moon, an amateur […]

Our Favorite Business Productivity Tools for 2016

We all need an array of productivity tools to help us work, share and survive our hectic marketing life. What’s on our list?  19 Things we can’t live without! 1.  Buffer.  Okay, refer to our story on Buffer.  Buffer allows us to post content to multiple social media platforms in one easy click.  There’s even […]

Six Lists that Make You More Productive

Here is some great advice from Fast Company on making those all-important To Do Lists. Your brain is for thinking, not for storing a long list of random things you need to do. “When you’re juggling a lot of tasks, things will fall through the cracks, and lists are amazing for keeping yourself on target […]