Entries by Jamie Dunham

Meet Lanae Jackson

Lanae Jackson directs Nissan’s multicultural, (African-American, Asian, Hispanic and LGBTQ), strategic framework that develops and implements key initiatives to increase awareness, drive purchase consideration and achieve sales objectives. She also leads a cross-functional team, which oversees the marketing communications and media for the multicultural consumer segments, identifies trends, and tactics to achieve Nissan’s goals. Lanae […]

Meet Nekasha Pratt

Nekasha Pratt is the Director of Marketing for the State of Tennessee Department of Tourism. She has led national and international programs and worked for multi-million dollar organizations. In this role, she is part of the executive team that leads marketing, social media, and content initiatives for state tourism; helping Tennessee remain a top 10 travel […]

Meet Elizabeth Barrett

Elizabeth Barrett is the brand manager for PEDIGREE® with Mars’ North American Pet Nutrition business, headquartered in Franklin, Tennessee. In this role, Elizabeth leads marketing, innovation, and communication programs for PEDIGREE® dog food, and provides strategic leadership for the PEDIGREE® brand. This year at Red Letter Day, Elizabeth will be sharing case studies of successful […]

Internet Time to Surpass Television in 2019

In 2019, we’ll spend more time using the internet than watching TV. People will spend an average of 170.6 minutes a day, or nearly three hours, using the internet for things like shopping, browsing social media, chatting with friends, and streaming music and video in 2019, a recent report by media agency Zenith estimated. That’s a tad […]

Brands with Purpose Grow Faster

Kantar research shows that brands with an actualized purpose have experienced twice the growth of competitors.  It’s understandable since younger adults want to use brands that have a point of view and stand for something. It’s not enough to have a singular brand identity.  Brands must have values that mirror those of their consumers.  And […]

Influencer Marketing 101

Everybody is talking about influencer marketing.  What is it? Who are influencers? How can your brand participate?  Influencer marketing has been around for a long time but today, because of social media and content marketing, it has taken on a whole new importance. According to a Linqia study, 86% of marketers used influencer marketing in 2017, […]

Red Letter Day 2018

RED LETTER DAY is back for the third year with all new trends about marketing to women with a theme of “Stories Matter.” Join us for a half-day mini conference focused on reaching the Lipstick Economy, the 100 million women who control 85% of all consumer purchases. We have assembled an amazing group of marketing […]

British Vogue Makes History

British Vogue is making history by featuring a hijab-wearing model on its cover for the first time in its 102-year history. Vogue says “it is a moment for Vogue to do what it has always done best: to offer a bold vision of what the future can – and should – look like.”  Fashion is finally embracing more […]

A Broad Abroad Talks Traveling Solo

Paula Froelich, our favorite travel pro, came to Nashville to speak at our Red Letter Day and we couldn’t be more happy. Because she is the real thing – an adventure traveler, a storyteller, a speaker and an expert in travel marketing to women. In fact, she created a whole new travel category for women who travel […]