Nekasha Pratt is the Director of Marketing for the State of Tennessee Department of Tourism. She has led national and international programs and worked for multi-million dollar organizations. In this role, she is part of the executive team that leads marketing, social media, and content initiatives for state tourism; helping Tennessee remain a top 10 travel […]
Elizabeth Barrett is the brand manager for PEDIGREE® with Mars’ North American Pet Nutrition business, headquartered in Franklin, Tennessee. In this role, Elizabeth leads marketing, innovation, and communication programs for PEDIGREE® dog food, and provides strategic leadership for the PEDIGREE® brand. This year at Red Letter Day, Elizabeth will be sharing case studies of successful […]
In 2019, we’ll spend more time using the internet than watching TV. People will spend an average of 170.6 minutes a day, or nearly three hours, using the internet for things like shopping, browsing social media, chatting with friends, and streaming music and video in 2019, a recent report by media agency Zenith estimated. That’s a tad […]
Kantar research shows that brands with an actualized purpose have experienced twice the growth of competitors. It’s understandable since younger adults want to use brands that have a point of view and stand for something. It’s not enough to have a singular brand identity. Brands must have values that mirror those of their consumers. And […]
Everybody is talking about influencer marketing. What is it? Who are influencers? How can your brand participate? Influencer marketing has been around for a long time but today, because of social media and content marketing, it has taken on a whole new importance. According to a Linqia study, 86% of marketers used influencer marketing in 2017, […]
RED LETTER DAY is back for the third year with all new trends about marketing to women with a theme of “Stories Matter.” Join us for a half-day mini conference focused on reaching the Lipstick Economy, the 100 million women who control 85% of all consumer purchases. We have assembled an amazing group of marketing […]
British Vogue is making history by featuring a hijab-wearing model on its cover for the first time in its 102-year history. Vogue says “it is a moment for Vogue to do what it has always done best: to offer a bold vision of what the future can – and should – look like.” Fashion is finally embracing more […]
Paula Froelich, our favorite travel pro, came to Nashville to speak at our Red Letter Day and we couldn’t be more happy. Because she is the real thing – an adventure traveler, a storyteller, a speaker and an expert in travel marketing to women. In fact, she created a whole new travel category for women who travel […]
Okay, I admit some of my favorite videos on Facebook are things like dogs smiling, recipe videos, Dr. Jane Goodall releasing a gorilla back to nature, and a salsa dancing golden retriever. And guess what? I watch all of them with the sound off. To marketers, that is autoplay video with sound. As much as […]
Texting is the number one activity on our smartphones and is one of the most efficient marketing vehicles. Brands invest in SMS campaigns because 90% of SMS messages are read within 3 minutes of receipt and almost 100% of all phone devices are SMS enabled. Americans are addicted to texting on their smartphones. Pew Research […]