Asurion helps protect the connections that matter most. They assist the people around the globe balance the interdependence between life and technology. Asurion is the preferred provider of technology protection to the world’s largest wireless carriers, trusted retailers and popular device manufacturers. Asurion’s 16,000 global employees support its 305 million consumers with an award-winning experience delivered […]
Valassis Digital is a leading digital marketing intelligence company, providing a best-in-class data management platform and online and offline targeting capabilities that fuels superior display advertising and expanded media offerings, such as in-store campaign solutions, for advertising clients. Through proprietary technology, Valassis Digital creates meaningful marketing and advertising impact for businesses – from planning, delivery, and […]
As the Vice President of Sales and Marketing for Music City’s iconic confection, Goo Goo Cluster, Beth Sachan oversees all marketing and public relations for the brand as well as the Goo Goo Shop and Dessert Bar in downtown Nashville. In addition to her role at Goo Goo, Beth is the creator of Eat. Drink. Smile., an […]
Yanika (“Nikki”) Smith-Bartley is Vice President & Special Counsel – Diversity & Inclusion at Asurion and will be speaking about unconscious bias in recruitment and internal practices at this year’s Red Letter Day on August 17th. At Asurion, she is a trailblazer in the development and implementation of global diversity and inclusion practices. She is […]
Anne McGraw is coming back to Red Letter Day talking about the social media insights to the “A Wrinkle in Time” promotion. Just the social video campaign for the promotion received 27 million digital impressions. Anne has been a pioneer in social media marketing for Nissan, from an online-only launch of the 100% electric Nissan LEAF to standing up the […]
Lanae Jackson directs Nissan’s multicultural, (African-American, Asian, Hispanic and LGBTQ), strategic framework that develops and implements key initiatives to increase awareness, drive purchase consideration and achieve sales objectives. She also leads a cross-functional team, which oversees the marketing communications and media for the multicultural consumer segments, identifies trends, and tactics to achieve Nissan’s goals. Lanae […]
Nekasha Pratt is the Director of Marketing for the State of Tennessee Department of Tourism. She has led national and international programs and worked for multi-million dollar organizations. In this role, she is part of the executive team that leads marketing, social media, and content initiatives for state tourism; helping Tennessee remain a top 10 travel […]
Elizabeth Barrett is the brand manager for PEDIGREE® with Mars’ North American Pet Nutrition business, headquartered in Franklin, Tennessee. In this role, Elizabeth leads marketing, innovation, and communication programs for PEDIGREE® dog food, and provides strategic leadership for the PEDIGREE® brand. This year at Red Letter Day, Elizabeth will be sharing case studies of successful […]
In 2019, we’ll spend more time using the internet than watching TV. People will spend an average of 170.6 minutes a day, or nearly three hours, using the internet for things like shopping, browsing social media, chatting with friends, and streaming music and video in 2019, a recent report by media agency Zenith estimated. That’s a tad […]
Kantar research shows that brands with an actualized purpose have experienced twice the growth of competitors. It’s understandable since younger adults want to use brands that have a point of view and stand for something. It’s not enough to have a singular brand identity. Brands must have values that mirror those of their consumers. And […]