Yanika (“Nikki”) Smith-Bartley is Vice President & Special Counsel – Diversity & Inclusion at Asurion and will be speaking about unconscious bias in recruitment and internal practices at this year’s Red Letter Day on August 17th. At Asurion, she is a trailblazer in the development and implementation of global diversity and inclusion practices. She is […]
Anne McGraw is coming back to Red Letter Day talking about the social media insights to the “A Wrinkle in Time” promotion. Just the social video campaign for the promotion received 27 million digital impressions. Anne has been a pioneer in social media marketing for Nissan, from an online-only launch of the 100% electric Nissan LEAF to standing up the […]
Lanae Jackson directs Nissan’s multicultural, (African-American, Asian, Hispanic and LGBTQ), strategic framework that develops and implements key initiatives to increase awareness, drive purchase consideration and achieve sales objectives. She also leads a cross-functional team, which oversees the marketing communications and media for the multicultural consumer segments, identifies trends, and tactics to achieve Nissan’s goals. Lanae […]
Nekasha Pratt is the Director of Marketing for the State of Tennessee Department of Tourism. She has led national and international programs and worked for multi-million dollar organizations. In this role, she is part of the executive team that leads marketing, social media, and content initiatives for state tourism; helping Tennessee remain a top 10 travel […]
Elizabeth Barrett is the brand manager for PEDIGREE® with Mars’ North American Pet Nutrition business, headquartered in Franklin, Tennessee. In this role, Elizabeth leads marketing, innovation, and communication programs for PEDIGREE® dog food, and provides strategic leadership for the PEDIGREE® brand. This year at Red Letter Day, Elizabeth will be sharing case studies of successful […]
In 2019, we’ll spend more time using the internet than watching TV. People will spend an average of 170.6 minutes a day, or nearly three hours, using the internet for things like shopping, browsing social media, chatting with friends, and streaming music and video in 2019, a recent report by media agency Zenith estimated. That’s a tad […]
Kantar research shows that brands with an actualized purpose have experienced twice the growth of competitors. It’s understandable since younger adults want to use brands that have a point of view and stand for something. It’s not enough to have a singular brand identity. Brands must have values that mirror those of their consumers. And […]
Everybody is talking about influencer marketing. What is it? Who are influencers? How can your brand participate? Influencer marketing has been around for a long time but today, because of social media and content marketing, it has taken on a whole new importance. According to a Linqia study, 86% of marketers used influencer marketing in 2017, […]
RED LETTER DAY is back for the third year with all new trends about marketing to women with a theme of “Stories Matter.” Join us for a half-day mini conference focused on reaching the Lipstick Economy, the 100 million women who control 85% of all consumer purchases. We have assembled an amazing group of marketing […]
British Vogue is making history by featuring a hijab-wearing model on its cover for the first time in its 102-year history. Vogue says “it is a moment for Vogue to do what it has always done best: to offer a bold vision of what the future can – and should – look like.” Fashion is finally embracing more […]