Elizabeth Barrett is the brand manager for PEDIGREE® with Mars’ North American Pet Nutrition business, headquartered in Franklin, Tennessee. In this role, Elizabeth leads marketing, innovation, and communication programs for PEDIGREE® dog food, and provides strategic leadership for the PEDIGREE® brand.
This year at Red Letter Day, Elizabeth will be sharing case studies of successful cause marketing campaigns from Pedigree, along with lots of adorable pet pictures, we’re sure!
Before joining Mars in 2017, Elizabeth was Brand Manager for Metamucil® and Align® at Procter & Gamble, where she started her brand marketing career. In that role, she led marketing, consumer insights, and product development for the $300 million digestive wellness business. Before transitioning into brand marketing, Elizabeth worked in nonprofit immigrant and refugee services with Rotary International, World Relief®, and AmeriCorps VISTA.
Elizabeth received her bachelor of arts in Political Science from the University of Rochester, and earned a Master of Business Administration from the University of Chicago’s Booth School of Business.
Elizabeth and her husband, Abe, live in the Nashville area with their two children, Cecilia and Eli, and their dog Pepper. Outside of work, she enjoys hiking Tennessee parks with her family, shopping at local farmers’ markets, and traveling.
https://jamiedunham.com/wp-content/uploads/2018/05/rld.jpg4751677courtenayrogershttps://jamiedunham.com/wp-content/uploads/2018/04/New-Brand-Wise-Logo-1030x516.pngcourtenayrogers2018-06-22 13:19:592018-06-22 13:32:30Meet Elizabeth Barrett