As the Vice President of Sales and Marketing for Music City’s iconic confection, Goo Goo Cluster, Beth Sachan oversees all marketing and public relations for the brand as well as the Goo Goo Shop and Dessert Bar in downtown Nashville. In addition to her role at Goo Goo, Beth is the creator of Eat. Drink. Smile., an award winning food & drink blog. Southern Living magazine recently named her as one of the 10 Southern Bloggers You Should Be Following.
She will be leading a panel all about Influencer Marketing and how brands of all sizes can learn more about this important and fun marketing strategy. Influencer marketing focuses on using key bloggers, influencers, celebrities, and thought leaders to drive your brand’s message by leveraging their influence to a larger market. Brand trust is at an all time low. Nielsen reports 92 percent of people trust recommendations from individuals—even if they don’t know them—over brands. The result is that consumers will trust influencers over brands themselves.
Are you just as excited as we are to learn all about Influencer Marketing? Come hear Beth speak at Red Letter Day on August 17th and get your tickets here.