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Nekasha Pratt is the Director of Marketing for the State of Tennessee Department of Tourism. She has led national and international programs and worked for multi-million dollar organizations. In this role, she is part of the executive team that leads marketing, social media, and content initiatives for state tourism; helping Tennessee remain a top 10 travel state.

Her 2018 recognitions include Nashville Business Journal’s Top 40 under 40 and the Susan Short Jones Emerging Leaders Award. She has a Bachelor’s degree in Management/Marketing, a Foundations in 21st Century Leadership certificate, and is a certified Project Management Professional (PMP).

Nekasha will be speaking at Red Letter Day about the importance of strategic partnerships, content and social media activation –  just some of the marketing strategies that keep Tennessee a top 10 travel state. She will also introduce us to some of the strategic partners and describe the mutual benefits of these relationships.

Nekasha is very active in her community. She serves on the board of Nashville Cable and Dancing through the Curriculum. Nekasha is also a Big Brothers Big Sisters mentor, a tnAchieves mentor, and a community volunteer with Nashville Organized for Action and Hope (NOAH).

We can’t wait to learn from Nekasha’s extensive social media knowledge and hear all about tourism in Tennessee. Get tickets and come learn with us! 

 

 

Elizabeth Barrett is the brand manager for PEDIGREE® with Mars’ North American Pet Nutrition business, headquartered in Franklin, Tennessee. In this role, Elizabeth leads marketing, innovation, and communication programs for PEDIGREE® dog food, and provides strategic leadership for the PEDIGREE® brand.

This year at Red Letter Day, Elizabeth will be sharing case studies of successful cause marketing campaigns from Pedigree, along with lots of adorable pet pictures, we’re sure!

Before joining Mars in 2017, Elizabeth was Brand Manager for Metamucil® and Align® at Procter & Gamble, where she started her brand marketing career. In that role, she led marketing, consumer insights, and product development for the $300 million digestive wellness business. Before transitioning into brand marketing, Elizabeth worked in nonprofit immigrant and refugee services with Rotary International, World Relief®, and AmeriCorps VISTA.

Elizabeth received her bachelor of arts in Political Science from the University of Rochester, and earned a Master of Business Administration from the University of Chicago’s Booth School of Business.

Elizabeth and her husband, Abe, live in the Nashville area with their two children, Cecilia and Eli, and their dog Pepper. Outside of work, she enjoys hiking Tennessee parks with her family, shopping at local farmers’ markets, and traveling.

Come learn more on August 17th in Nashville at Red Letter Day

RED LETTER DAY is back for the third year with all new trends about marketing to women with a theme of “Stories Matter.” Join us for a half-day mini conference focused on reaching the Lipstick Economy, the 100 million women who control 85% of all consumer purchases.

We have assembled an amazing group of marketing experts again this year. We’ll be talking about important issues with real marketers who can offer real solutions.

  • Influencer Marketing: How to identify influencers in your market and get them to help you
  • Practical solutions to communicating with today’s busy women
  • Cause Marketing: Compelling stories from vital brands on corporate social responsiblity
  • Diversity and Inclusion: Moving past buzzwords into the real work of inclusivity in marketing
  • New trends and research on women and why they feel misunderstood by marketers

We’ll have great conversations with marketers and then end with cocktails and conversation on the rooftop of City Winery!

 

Paula Froelich, our favorite travel pro, came to Nashville to speak at our Red Letter Day and we couldn’t be more happy. Because she is the real thing – an adventure traveler, a storyteller, a speaker and an expert in travel marketing to women. In fact, she created a whole new travel category for women who travel solo – and enjoy it.

Overall, solo travelers comprise about 23% of all leisure travelers, according to the U.S. Travel Association and other research says nearly 40% of travelers say they would take a vacation by themselves if given the opportunity. Some 65% of women are taking vacations without a partner.

American women top the list in solo travel. Nine million American women traveled overseas alone last year. Reasons for solo leisure trips are different than business. The solo trips allow women to escape from everyday life, experience new cultures, travel at their own pace, and be free to make decisions and be themselves.

Couples like to take separate trips, especially when it comes to passions like adventure trips, interest-specific trips and taking up new activities.

Some might think that solo travel is for the 18-30 age group, but research suggests that the average solo traveler is 54.

Women often encounter special challenges in traveling solo such as getting the best rates when they travel solo. Dining solo or single rooms can still offer less than desirable options in some resorts. Travel companies are beginning to use less “romantic language” when marketing to solo travelers, understanding that not all solo travelers are single or looking to hook up.

Paula can help us navigate the travel space with ease. She was named one of Folio’s Top Women in Media in 2015 and is now Editor-at-Large at Yahoo. She spends her time traveling, writing, building partnerships and expanding her blog and video series “A Broad Abroad”across multiple platforms. In four short months as Editor in Chief of Yahoo Travel, Yahoo Travel became the largest travel content portal in the world, winning awards and consistently ranked #1 in the travel category under her leadership. Paula also launched several shows, including “A Broad Abroad,” the first female-hosted, travel adventure series of its kind.

Her adventures have taken her from Mexico to Egypt, from the ski slopes of Afghanistan to swimming with giant manta rays in Hawaii.