Red Letter Day 2018

RED LETTER DAY is back for the third year with all new trends about marketing to women with a theme of “Stories Matter.” Join us for a half-day mini conference focused on reaching the Lipstick Economy, the 100 million women who control 85% of all consumer purchases.

We have assembled an amazing group of marketing experts again this year. We’ll be talking about important issues with real marketers who can offer real solutions.

• Influencer Marketing: How to identify influencers in your market and get them to help you
• Practical solutions to communicating with today’s busy women
• Cause Marketing: Compelling stories from vital brands on corporate social responsiblity
• Diversity and Inclusion: Moving past buzzwords into the real work of inclusivity in marketing
• New trends and research on women and why they feel misunderstood by marketers

We’ll have great conversations with marketers and then end with cocktails and conversation on the rooftop of City Winery!