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Red Letter Day 2018

RED LETTER DAY is back for the third year with all new trends about marketing to women with a theme of “Stories Matter.” Join us for a half-day mini conference focused on reaching the Lipstick Economy, the 100 million women who control 85% of all consumer purchases.

We have assembled an amazing group of marketing experts again this year. We’ll be talking about important issues with real marketers who can offer real solutions.

  • Influencer Marketing: How to identify influencers in your market and get them to help you
  • Practical solutions to communicating with today’s busy women
  • Cause Marketing: Compelling stories from vital brands on corporate social responsiblity
  • Diversity and Inclusion: Moving past buzzwords into the real work of inclusivity in marketing
  • New trends and research on women and why they feel misunderstood by marketers

We’ll have great conversations with marketers and then end with cocktails and conversation on the rooftop of City Winery!

 

Do You Watch Brand Videos with the Sound Off? Most People Do.

Carrie-dog_art

Okay, I admit some of my favorite videos on Facebook are things like dogs smiling, recipe videos, Dr. Jane Goodall releasing a gorilla back to nature, and a salsa dancing golden retriever.

And guess what? I watch all of them with the sound off. To marketers, that is autoplay video with sound. As much as 85% of video views on Facebook happen with the sound off, according to multiple publishers. Most of us have news feeds full of short videos that feature text or captions narrating what is being seen on screen. The videos usually have narration, music and sound effects, but marketers make sure the videos can be understand without sound.

The new rules seem to be that you have to catch someone’s attention in three seconds and without sound. According to MEC North America, their branded videos average 85-9o% silent video views. Silent doesn’t mean consumers are less engaged. Internal studies conducted by the agency showed that KPIs like brand lift and intent to purchase were not affected by whether the viewer watched the video with the sound on or off.

So here’s the new rules for Facebook video, make sure your content can be understood without sound by adding readable captions, easy-to-understand visuals and an engaging start to capture their attention.