Lanae Jackson directs Nissan’s multicultural, (African-American, Asian, Hispanic and LGBTQ), strategic framework that develops and implements key initiatives to increase awareness, drive purchase consideration and achieve sales objectives.

She also leads a cross-functional team, which oversees the marketing communications and media for the multicultural consumer segments, identifies trends, and tactics to achieve Nissan’s goals.

Lanae will be at Red Letter Day giving us insights to the “A Wrinkle in Time” promotion using a social video campaign and special integration with the nonprofit Black Girls Code.  Lanae says “Our mission is to engage with all consumers within big media moments, such as Disney’s “A Wrinkle In Time,” Habitat for Humanity’s “Home is the Key” giving campaign, the Mexican National Team partnership, BET Awards, Gay Softball World Series and Latin Grammy Awards.

“Representation matters and it is my responsibility to ensure women are shown in a multifaceted light,” explained Lanae. “I would like for women to see themselves accurately reflected in marketing campaigns…from in front of the camera to behind the scenes, so that everyone will #SeeHer.”

In this position, Lanae is particularly proud of her work in the recent marketing campaign to support the launch of Disney’s “A Wrinkle in Time.” The digital campaign consisted of a social video series where Nissan highlighted African American leaders in the film and technology industries. It generated over 27M digital impressions.

Looking ahead, Lanae understands the changing cultural demographics in the United States and embraces the shift it will cause in advertising.  “The US is becoming more diverse and it is imperative that we create advertising that resonates in a culturally relevant and genuine way to audiences,” Lanae says.  She believes the “total market” marketing approach will become more common, however, “understanding and communicating cultural nuances will be key in building relationships and with a diverse audience.”

We are thrilled to learn more about Nissan and their partnership with Disney. Do you want to hear Lanae tell us more? Join us on August 17th in Nashville at Red Letter Day. Tickets here. 


Nekasha Pratt is the Director of Marketing for the State of Tennessee Department of Tourism. She has led national and international programs and worked for multi-million dollar organizations. In this role, she is part of the executive team that leads marketing, social media, and content initiatives for state tourism; helping Tennessee remain a top 10 travel state.

Her 2018 recognitions include Nashville Business Journal’s Top 40 under 40 and the Susan Short Jones Emerging Leaders Award. She has a Bachelor’s degree in Management/Marketing, a Foundations in 21st Century Leadership certificate, and is a certified Project Management Professional (PMP).

Nekasha will be speaking at Red Letter Day about the importance of strategic partnerships, content and social media activation –  just some of the marketing strategies that keep Tennessee a top 10 travel state. She will also introduce us to some of the strategic partners and describe the mutual benefits of these relationships.

Nekasha is very active in her community. She serves on the board of Nashville Cable and Dancing through the Curriculum. Nekasha is also a Big Brothers Big Sisters mentor, a tnAchieves mentor, and a community volunteer with Nashville Organized for Action and Hope (NOAH).

We can’t wait to learn from Nekasha’s extensive social media knowledge and hear all about tourism in Tennessee. Get tickets and come learn with us! 



Elizabeth Barrett is the brand manager for PEDIGREE® with Mars’ North American Pet Nutrition business, headquartered in Franklin, Tennessee. In this role, Elizabeth leads marketing, innovation, and communication programs for PEDIGREE® dog food, and provides strategic leadership for the PEDIGREE® brand.

This year at Red Letter Day, Elizabeth will be sharing case studies of successful cause marketing campaigns from Pedigree, along with lots of adorable pet pictures, we’re sure!

Before joining Mars in 2017, Elizabeth was Brand Manager for Metamucil® and Align® at Procter & Gamble, where she started her brand marketing career. In that role, she led marketing, consumer insights, and product development for the $300 million digestive wellness business. Before transitioning into brand marketing, Elizabeth worked in nonprofit immigrant and refugee services with Rotary International, World Relief®, and AmeriCorps VISTA.

Elizabeth received her bachelor of arts in Political Science from the University of Rochester, and earned a Master of Business Administration from the University of Chicago’s Booth School of Business.

Elizabeth and her husband, Abe, live in the Nashville area with their two children, Cecilia and Eli, and their dog Pepper. Outside of work, she enjoys hiking Tennessee parks with her family, shopping at local farmers’ markets, and traveling.

Come learn more on August 17th in Nashville at Red Letter Day

RED LETTER DAY is back for the third year with all new trends about marketing to women with a theme of “Stories Matter.” Join us for a half-day mini conference focused on reaching the Lipstick Economy, the 100 million women who control 85% of all consumer purchases.

We have assembled an amazing group of marketing experts again this year. We’ll be talking about important issues with real marketers who can offer real solutions.

  • Influencer Marketing: How to identify influencers in your market and get them to help you
  • Practical solutions to communicating with today’s busy women
  • Cause Marketing: Compelling stories from vital brands on corporate social responsiblity
  • Diversity and Inclusion: Moving past buzzwords into the real work of inclusivity in marketing
  • New trends and research on women and why they feel misunderstood by marketers

We’ll have great conversations with marketers and then end with cocktails and conversation on the rooftop of City Winery!