We asked Luke Duncan to tell us a little about marketing an artisanal brand and what we got was the “vent size” explanation of what goes on in small food marketing. Here is what Luke told us: I make and sell a line of premium, small batch cocktail mixers here in Nashville under the brand […]
We reached out to Jaynee Day, CEO, Second Harvest Food Bank of Middle Tennessee to find out why we should give locally. The facts about the need and 46-county area they help serve are staggering. The Second Harvest brand is synonymous with the fight against hunger. 1. What are some surprising facts about those at […]
The improving economy is encouraging many women to start their own business. Entrepreneurs like Tory Burch are helping with programs that support the economic empowerment of other women entrepreneurs. There are nearly 9.1 million women-owned enterprises, employing nearly 7.9 million workers and generating over $1.4 trillion in revenues. But women owned businesses are not able to […]
Yes it does. In 2013, 52% of online shoppers used their smartphone throughout the shopping process. In fact, one in three shoppers would rather use their smartphone than ask for help in a store. Smartphones are our personal shopping assistants, and considering mobile as part of your marketing mix is imperative. Here are some of […]
LeeAnn Maxwell (left) and partner Carrie King (right) took an unforgettable girls trip to St. Simon’s Island and came home with the genesis of Vixen Vodka, a new vodka company targeted to women. Their research into vodka and distillers showed that vodka was ready for a female revolution. Their vodka is available in five states in […]
Pat Shea said when she was a little girl she wanted to be independent and able to take care of those she loved. Well, she has done that and more. She deftly handles working with Nashville Mayor Karl Dean and the Tennessee Titans to raise awareness of domestic violence, opens a new upscale thrift boutique, […]
It’s been 10 years since Starbucks introduced its famous pumpkin pie spice latte and since then, consumers have clamored for everything pumpkin. This year Starbucks brought the seasonal favorite back to their stores in August, a full month early. In the last five years, the US Dept. of Agriculture says pumpkin sales have jumped 34%. […]
October is often dubbed Pinktober in the NFL because of breast cancer awareness. Can cause marketing help the NFL? Is it still cool? Some 89% of Americans say they are likely to switch brands to one associated with a cause, but how can marketers make it part of their brand DNA? The marketing place is […]
Upscale consignment and thrift stores are all the rage, but what about one with a purpose? The YWCA recently held the grand opening for 2616, Nashville’s newest thrift boutique located at where else, 2616 Gallatin Pike in East Nashville. The YWCA decided to create the new store as an extension of the volunteer activities of […]
Lisa Limper is our friend, a personal trainer and OMG, the only female football coach in Tennessee. Let’s put this in perspective. The only woman serving as head coach of a high school football team in the United States, Natalie Randolph, just stepped down at the end of last year’s season. At the college level, […]