Some say the food can teach you everything you need to know about a culture. Research shows that 39% of travelers say the key reason they recently took one or more trips was the availability of culinary activities. Chef Paulette Licitra, an Italian cooking instructor in Nashville, has combined that special love for food and […]
During her time as chief development officer for the Nashville Area Chamber of Commerce, Janet Miller saw the creation of 93,000 new jobs and the recruitment of some 275 companies to Nashville. Janet Miller is now the CEO and Nashville Market Leader for Colliers International. She tells Brand Wise why Nashville is hot, and we are […]
Have you listened to This American Life podcast hit “Serial”? Well, since “Serial” debuted in October 2014, the series has experienced some 40 million downloads and launched a new popularity in podcasts. All of a sudden, podcasts are cool! Our friend Dave Delaney knows a lot about podcasting. He started podcasting back in 2005. […]
Goo Goos are as much a part of the Nashville scene as the Grand Ole Opry and Tootsie’s Orchid Lounge. In fact, Goo Goo Clusters just opened a new store in downtown Nashville. Beth Sachan, director of marketing for Goo Goo Cluster, recently told us about the new popularity for one of Nashville’s oldest […]
Everywhere we go, we see an homage to the Goo Goo Cluster. Trendy Southern restaurants are serving everything from pies and brownies to ice cream using the famous Goo Goo as an ingredient. Beth Sachan shared this decadent, easy recipe for you lovers. And who doesn’t like to say, “Oh, I just made a batch […]
At our Lipstick Economy blog, we talk a lot about the Single Women market in the United States and how often they are being overlooked, in favor of the nuclear family. Back in February, we visited with our friend Paula Froelich, now Travel Editor at Yahoo!, about this growing single women market. And it turns […]
We asked Luke Duncan to tell us a little about marketing an artisanal brand and what we got was the “vent size” explanation of what goes on in small food marketing. Here is what Luke told us: I make and sell a line of premium, small batch cocktail mixers here in Nashville under the brand […]
We reached out to Jaynee Day, CEO, Second Harvest Food Bank of Middle Tennessee to find out why we should give locally. The facts about the need and 46-county area they help serve are staggering. The Second Harvest brand is synonymous with the fight against hunger. 1. What are some surprising facts about those at […]
The improving economy is encouraging many women to start their own business. Entrepreneurs like Tory Burch are helping with programs that support the economic empowerment of other women entrepreneurs. There are nearly 9.1 million women-owned enterprises, employing nearly 7.9 million workers and generating over $1.4 trillion in revenues. But women owned businesses are not able to […]
Yes it does. In 2013, 52% of online shoppers used their smartphone throughout the shopping process. In fact, one in three shoppers would rather use their smartphone than ask for help in a store. Smartphones are our personal shopping assistants, and considering mobile as part of your marketing mix is imperative. Here are some of […]