As co-owner of Gamma Blast, Liz Denning is producing consumer-centric videos that live in a place between advertising and programming. It allows her firm to produce web series like the Nashville Predators “Beneath the Ice” that brings 50,000-75,000 people to the Predator’s website to get to know their players better. She is helping brands like HGTV and the Food […]
The past week we have been completing online video campaigns for clients and somewhere along the week, we hit pause to better understand how video is changing marketing. YouTube reports that the number of hours that people are watching on YouTube is up 50% year over year. In 2013 video consumed 66% of internet traffic […]
While we weren’t watching, radio has come out of the box – the Pandora box. Pandora has become the world’s most popular radio station, and the most popular local station competing with powerhouse local stations. With its 82 million listeners, traditional terrestrial radio isn’t even close. According to Pandora Chief Financial Officer Mike Herring, the […]
We got all dressed up on February 25 to attend the Nashville Business Journal 2015 Women of Influence awards at the Omni Nashville Hotel. What an amazing event with amazing women from a cross-section of the greater Nashville community. Each woman had been videotaped talking about strength. The videos were powerful. And the three words […]
Paula Froelich knows a thing or two about women traveling solo. You might find Paula riding camels in Egypt, skiing in Afghanistan, or behind the scenes at the Miss Universe pageant. Paula is the free-spirited editor-in-chief of Yahoo Travel. She is a travel writer with a video series based on her blog A Broad Abroad and an award-winning journalist […]
Joanie Flynn, a true travel professional, helps us understand the new challenges of consumer behavior, the sharing economy, review sites and the growing number of marketing channels. Joanie, Vice President of Marketing for Gulf Shores & Orange Beach Tourism along the Alabama Gulf Coast, has spent her entire career working in all phases of travel […]
Some say the food can teach you everything you need to know about a culture. Research shows that 39% of travelers say the key reason they recently took one or more trips was the availability of culinary activities. Chef Paulette Licitra, an Italian cooking instructor in Nashville, has combined that special love for food and […]
During her time as chief development officer for the Nashville Area Chamber of Commerce, Janet Miller saw the creation of 93,000 new jobs and the recruitment of some 275 companies to Nashville. Janet Miller is now the CEO and Nashville Market Leader for Colliers International. She tells Brand Wise why Nashville is hot, and we are […]
Have you listened to This American Life podcast hit “Serial”? Well, since “Serial” debuted in October 2014, the series has experienced some 40 million downloads and launched a new popularity in podcasts. All of a sudden, podcasts are cool! Our friend Dave Delaney knows a lot about podcasting. He started podcasting back in 2005. […]
Goo Goos are as much a part of the Nashville scene as the Grand Ole Opry and Tootsie’s Orchid Lounge. In fact, Goo Goo Clusters just opened a new store in downtown Nashville. Beth Sachan, director of marketing for Goo Goo Cluster, recently told us about the new popularity for one of Nashville’s oldest […]