Texting is the number one activity on our smartphones and is one of the most efficient marketing vehicles. Brands invest in SMS campaigns because 90% of SMS messages are read within 3 minutes of receipt and almost 100% of all phone devices are SMS enabled. Americans are addicted to texting on their smartphones. Pew Research […]
Text campaigns can be used in multiple ways. We have used it as a way to interact with healthcare workers who do not have time to access their office email frequently and for extremely loyal fans who want immediate, actionable interactions. Here are some things you should know about text campaigns. 1. Create an Opt-in […]
As president of the HCA Hope Fund and the HCA Foundation, Joanne Pulles oversees activities that help and uplift thousands of HCA employees. We took the occasion of the 10th anniversary of the HCA Hope Fund to talk to Joanne about the Power of Hope. HCA Hope Fund has assisted more than 18,000 HCA employees […]
Super Bowl 50 drew the third largest audience ever, just behind the 2015 and 2014 Super Bowl match-ups. This Super Bowl also set another record – for the first time, national ads ran in the same spots on television and live stream, showing the importance of streaming coverage. Research suggests that one in three consumers […]
Courtney Seiter is a great fount of information on social media and culture. She is a writer and editor at Buffer, focusing on the intersection of social media and workplace culture. Her writing has appeared in TIME, Fast Company, Lifehacker, Inc. and more. On the side, she’s the co-founder of Girls to the Moon, an amateur […]
We all need an array of productivity tools to help us work, share and survive our hectic marketing life. What’s on our list? 19 Things we can’t live without! 1. Buffer. Okay, refer to our story on Buffer. Buffer allows us to post content to multiple social media platforms in one easy click. There’s even […]
Here is some great advice from Fast Company on making those all-important To Do Lists. Your brain is for thinking, not for storing a long list of random things you need to do. “When you’re juggling a lot of tasks, things will fall through the cracks, and lists are amazing for keeping yourself on target […]
Okay, so this is not about pies but about a really great list for updating your website. If a website update is scheduled for the next 12-24 months, it’s important to know what you can do now to prepare for a more successful project. To help you get started, Courtenay Rogers has put together a […]
Sharon Burns Brawner is Senior Vice President of Sales & Marketing at the Country Music Hall of Fame® and Museum where she has day-to-day oversight of the museum’s traditional revenue-producing areas including ticket sales, restaurant/catering, and retail. Oh, and there’s the fabulous Hatch Show Print and Historic RCA Studio B. Over the course of 13+ […]
Jen Drexler is warm, funny and engaging. She is also a powerhouse in spotting trends, uncovering truths about women, and developing poignant brand solutions. Her knowledge of gender drivers had made her a frequent speaker and writer on gender marketing. Jen is a fabulous spokesperson on gender related consumer insights. Jen’s uncanny business acumen and […]