Entries by Jamie Dunham

LA Times: The Brand Wise Take on Endorser Ads

There’s a great story on social media ads reported by the LA Times and savvy writer Jessica Guynn.  The piece, entitled “Like it?  Social ads turn users into unwitting endorsers”, talks about the policies of Facebook and Google to turn our “Likes” into personal endorsement ads.  I am not a fan of endorser ads as […]

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A New Brand Strategy for Integrity in Today’s Marketplace

Brand Wise has been working with Integrity Solutions to bring their brand new relevance for today’s marketplace.  The company provides sales training, customer service and coaching solutions for many Fortune 500 companies. The brand needed a new face and new ways to reach their target audience.   Integrity Solutions now has a new brand identity, […]

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