Anne McGraw is coming back to Red Letter Day talking about the social media insights to the “A Wrinkle in Time” promotion. Just the social video campaign for the promotion received 27 million digital impressions. Anne has been a pioneer in social media marketing for Nissan, from an online-only launch of the 100% electric Nissan LEAF to standing up the organization’s first ever social media command center.
As Senior Manager, Social Media Marketing for Nissan North America, Anne is responsible for strategic development and operational deployment of brand and campaign executions on social platforms. She joined Nissan in 2011 and has specialized in digital transformation programs, from an online-only launch of the 100% electric Nissan LEAF to standing up the organization’s first ever social media command center.
Anne will be joining Lanae Jackson, Multicultural Marketing Manager, this year for Red Letter Day as they discuss a Wrinkle In Time Case Study. Oprah called the movie A Wrinkle in Time the new Wizard of Oz for a new generation. It is based on a fantasy book written by a woman, whose hero is a teen girl. It is produced by a woman, directed by a woman and starred in by a collective of important female stars. The book has been banned and loved but finally made into a classic movie. At Red Letter Day, we’ll learn why Nissan thought it was a great vehicle, pun intended, for a promotion.
Want to come hear Anne speak on August 17th in Nashville? You can get tickets for Red Letter Day here.
In 2019, we’ll spend more time using the internet than watching TV. People will spend an average of 170.6 minutes a day, or nearly three hours, using the internet for things like shopping, browsing social media, chatting with friends, and streaming music and video in 2019, a 