Jennifer Jezewski
Why Luxury Has a New Address in Nashville
Jennifer Jezewski, Publisher of Modern Luxury Nashville, joined the Lipstick Economy Podcast to share how Nashville became the 24th market for the country’s largest luxury media company. From signature events and high-profile partnerships to redefining who luxury speaks to, Jennifer is leading a new conversation in a city that’s quickly earning its place on the national style map.
What should we know about Jennifer Jezewski?
Jennifer Jezewski is a media maven with a heart for community and a resume built across some of Nashville’s most recognized publications. Her most recent role may also be her most exciting—helping launch Modern Luxury Nashville as part of a nationwide portfolio that includes 65 titles in 24 markets.
With a deep understanding of both editorial and advertising worlds, Jennifer brings strategic savvy and authentic passion to her work. Her leadership in Nashville’s media scene is marked by her ability to spot emerging trends, foster meaningful partnerships, and build platforms that spotlight dynamic people and brands.
Why Modern Luxury, and why Nashville?
Jennifer says she didn’t choose Nashville for Modern Luxury—but Nashville made a strong case for itself. The publication’s corporate owners, the Dickey family, have longstanding ties to the city through Cumulus Radio and had long considered it a natural fit. When fashion houses and national advertisers began asking for ways to connect with Nashville’s growing luxury audience, the answer became clear: it was time.
Nashville has evolved from a music capital to a cultural hotspot, attracting new residents from cities like New York, Los Angeles, and Miami. “These readers already knew Modern Luxury,” Jennifer says. “They were subscribers in other cities. Now they’re in Nashville, and they’re looking for familiar, high-quality media that fits their lifestyle.”
Luxury in this context isn’t one-size-fits-all. It’s about personal taste and aspiration. For some, it’s designer fashion; for others, it’s meaningful time spent with family or investing in their home. Jennifer puts it simply: “We’re not here to define luxury. We’re here to reflect it.”
What sets Modern Luxury Nashville apart?
Jennifer outlines a three-pronged approach: print, digital, and events. The glossy print magazine comes out six times a year—soon to increase to ten—and boasts the highest distribution in the market. Each issue features a mix of national fashion and travel content alongside hyperlocal stories. The digital platform supports email newsletters, social content, and multimedia storytelling.
Then there are the events, which are quickly becoming a hallmark of the brand’s presence. The launch party at the Hermitage Hotel, sponsored by Dolce & Gabbana, made a splash. Since then, Jennifer’s team has continued to create buzz-worthy events that blend style, substance, and strong community ties.
Unlike traditional society magazines, Modern Luxury is not just about who went to what gala. It’s about featuring movers and shakers—people building businesses, leading nonprofits, and shaping the city’s future. The upcoming Power Players issue and event will highlight influential figures in real estate, finance, hospitality, and more.
The Role of Influencers and Partnerships
A key ingredient in Modern Luxury’s strategy is its influencer marketing arm, Glocally. The team carefully vets micro-influencers—those with 10,000 to 50,000 followers—for authentic alignment with client goals. Whether it’s content creation or event appearances, these partnerships offer measurable value. Jennifer explains, “Sometimes our clients don’t have the capacity to create beautiful content. We help solve that by managing influencer campaigns that fit their audience and brand.”
Equally important are the local partnerships that help embed Modern Luxury in the city’s fabric. Jennifer highlights their 2024 Steeplechase sponsorship as a strategic move to reach a high-affinity audience. She’s also passionate about working with nonprofits like the Women’s Fund and the Community Resource Center. “We’re not just covering luxury,” she says. “We’re part of the community—and that means lifting up others.”
A Fresh Take on Who Luxury Speaks To
Jennifer is clear that today’s luxury buyer looks different from the stereotype of decades past. Her core audience is between 35 and 55—often dual-income households, business owners, and women building wealth in real time. “They’re aspirational, influential, and curious,” she says. “They don’t want fluff. They want inspiration, innovation, and real connection.”
With new publications like Modern Luxury Interiors Southeast, Jennifer is expanding the brand’s footprint regionally, giving local designers and builders a chance to shine alongside peers in Atlanta and the Highlands. More titles may follow.
As Nashville continues to grow, Modern Luxury is more than a magazine—it’s a mirror to the city’s evolution, showing how far it’s come and where it’s going next.
Resources and Links
Jennifer Trsinar Jezewski on Linked In
Modern Luxury Nashville website
Jennifer Jezewski on Instagram
