Brand Wise is proud to host the only Marketing to Women event in the South. We called it Red Letter Day because important days are always marked on the calendar in the color red and this is no exception. We are excited to return for 2021 with the theme Culture Shock at the newly-opened National Museum of African American Music. This year’s speakers will be talking about coping during the pandemic and continuing to be successful. Topics will include tourism, retail, sports and philanthropy.
This is the 5th RED LETTER DAY. Join us for an online conference focused on reaching the Lipstick Economy, the 100 million women who control 85% of all consumer purchases and for a live reception and networking event to end the day. Tickets available here.
Tuesday, August 10, 2021
National Museum of African American Music
Online Workshops 9 a.m. – 4 p.m.
Reception 5 p.m.
Live Event 6 p.m. – 8 p.m.
Tuwisha D. Rogers-Simpson: Tuwisha currently serves as the Vice President of Brand and Partnerships for the first-ever National Museum of African American Music. She has written the book on opening a national museum in a pandemic and will discuss this experience.
Beverly Keel: Beverly is the first female dean of MTSU’s College of Media and Entertainment, and a music industry activist who works for gender and racial equality in the music industry. She was recently named a national “Change Agent” by Billboard for her efforts with Nashville Music Equality, which she co-founded in 2020 to create an anti-racist environment in the Nashville music industry. She will talk about gender and racial equity in the music business.
Kate Jerkens is the Senior Vice President of Sales and Marketing for Uncle Nearest Premium Whiskey which debuted in 2017 and has become the most awarded new American premium whiskey brand in United States history. Uncle Nearest has the first all-women executive team for a major brand in the spirits industry. Kate will discuss the growth of the brand since its introduction.
Rita Mitchell and Susanne Post: In 2017 Susanne Post partnered with the YWCA Middle Tennessee to create the initiative, Shear Haven, which educates beauty professionals about the signs of domestic violence and how to respond. Under the YWCA leadership of President Rita Mitchell, In 2020, they teamed with salon safety leader, Barbicide, to offer the Shear Haven training online. Since their launch in October of 2020, they have been able to certify over 25,000 beauty professionals in over 99 countries, helping the initiative have a world-wide impact. They’ll discuss this initiative at the event.
Seven Online Workshops starting at 9 am, August 10.
Courtenay Rogers will host each segment and offer up time for your questions.
9 am Social Media Legal Issues
Deborah Wagnon, Professor, Recording Industry, College of Media and Entertainment
Have questions about the best practices for social media and the legal implications. Let’s hear from an expert.
10 am Tik Tok Marketing
Larken Lech, CEO, Digitally Pretty
Not TikTok savvy? There are lots of us! Larken will give us a 101 on TikTok marketing.
11 am Five Steps to B2B Podcasting
Clark Buckner, Founding Partner, Relationary Marketing
There are so many benefits to B2B podcasting but where to start? Clark breaks it down for us.
12 Noon Personal Branding in a Hybrid World
Brittany Cole, CEO, Career Thrivers
So many are working remotely, or may have been hired remotely or are just getting back to an office. Learn about how to create your personal brand in this new hybrid world.
1 pm Marketing to the Generations
Kristin Scroggin, Owner, genWHY Communications
Learn about preferred communication styles for the different generations.
2 pm Event Marketing
Jennifer Trsinar Jezewski, Nfocus Publisher, Perri duGard Owens, CEO of duGard Communications, and Courtenay Rogers, owner, CDR Consulting
Wondering how to get the press interested in your event? Learn important tactics from the media, a PR executive, and a skilled event planner.
3 pm The Basics of Government Contracting
Leigh Christian and Tracy Junkins, Catalyst Center
A workshop for those individuals that are thinking about going into government contracting, or small businesses that are just starting out in Government Contracting.
Red Letter Day 2021
Brand Wise is proud to host the only Marketing to Women event in the South. We called it Red Letter Day because important days are always marked on the calendar in the color red and this is no exception. We are excited to return for 2021 with the theme Culture Shock at the newly-opened National Museum of African American Music. This year’s speakers will be talking about coping during the pandemic and continuing to be successful. Topics will include tourism, retail, sports and philanthropy.
Tuesday, August 10, 2021
National Museum of African American Music
Online Workshops 9 a.m. – 4 p.m.
Reception 5 p.m.
Live Event 6 p.m. – 8 p.m.
This is the 5th RED LETTER DAY. Join us for an online conference focused on reaching the Lipstick Economy, the 100 million women who control 85% of all consumer purchases and for a live reception and networking event to end the day.
Past Speakers
Last year we presented research on what Feminism means in the 21st Century. We had three morning workshops and an incredible afternoon of speakers capped off with a wine reception.
How to Start Your Side Hustle, with Courtenay Rogers, Director of Pathway Women’s Business Center
Social Media 101 with Nekasha Pratt, Director of Marketing, TN Dept. of Tourism
How to Refresh Your Resume/Linked In Profile, Asurion Recruitment
And we heard from an amazing group of marketing experts talking about important issues and practical solutions.
Emily Tucker, Senior Director of Brand Service, 21C Hotels. How this boutique hotel that is owned and run by women, acknowledge and cater to their biggest target audience.
Cortney Levin, Pandora. How American’s “largest radio station” runs campaigns specifically targeted to women. Case studies will be presented on Lane Bryant and Propel Fitness.
Jana Lisle Parham, Senior Vice President, Wealth Management, UBS. How women are taking control of their wealth.
Lindsay Rutledge, Manager, Business Strategy, Nashville Predators and Claire Francis, Marketing Director, Bridgestone/Nashville Predators. The award-winning Bridgestone Arena is full of events promoted by this dynamic duo who shared their email strategy for reaching women and families.
Sarah Day, VP of Branding, Asurion. How Asurion tackles the challenge of branding their white label product.
Clark Buckner and Brynn Plummer, Co-hosts of the Entrepreneur Center Podcast Navigate, led a live podcast with successful female podcasters.
Hon. Nancy VanReece hosted a panel about what women running for office learn about marketing.
Thanks to our 2019 sponsors!
