Isn’t it wonderful when trendy intersects with easy? I had these churros first in a Roy Choi restaurant in Los Angeles. Churros have a place on many menus today. Our version is one of the most popular – Pound Cake Churros. You could make your own pound cake if you have lots of time, or you could just call Sara Lee! We chose to add chocolate and raspberry dipping sauces, but you could serve it with ice cream and chocolate milk.
Pound Cake Churros with Dipping Sauces
Canola oil for frying
1 frozen pound cake, thawed
3/4 cup sugar
2 Tablespoons ground cinnamon
Heat a deep pan over medium-high heat and add enough canola oil so that it reaches about 1 inch in depth.
With a knife, trim the crust off the pound cake and then cut it into thick slices. Then cut each slide into two logs.
In a large zip top plastic bag or in a large mixing bowl, add the sugar and the cinnamon and mix well.
Super Bowl 50 drew the third largest audience ever, just behind the 2015 and 2014 Super Bowl match-ups. This Super Bowl also set another record – for the first time, national ads ran in the same spots on television and live stream, showing the importance of streaming coverage. Research suggests that one in three consumers now watch live sports on a device other than a traditional television. Cord cutters are struggling to see the relevance of TV in their world.
Super Bowl still has an amazing allure to those who want to watch the game in a social setting with family and friends. “Appointment viewing” still holds up well against digital streaming, because the social aspect is such a huge part of the experience. In fact, the largest ratings are around the half-time show are as large as the game, with blockbuster performances by Beyonce, Bruno Mars and Coldplay.
This year’s Super Bowl posted significant numbers when you look at the actual streaming coverage. According to CBS, streaming coverage of the game on CBS and NFL properties averaged 1.4 million viewers, and viewers consumed more than 315 million minutes of coverage across laptops, desktops, tablets, connected TV devices and mobile phones.
The Super Bowl has managed to continue to capture an amazing television audience when television viewing is changing at a fast pace. What does that mean? Well, online audiences are an important part of the viewing audience. Recently an NFL game aired exclusively on Yahoo and the NFL is looking for a digital partner for the Thursday Night Football.
The rights to the Super Bowl are tied up by the networks until 2022, but after that time, this last bastion of appointment viewing might look mighty different. We might be tuning in to Hulu, Netflix or Apple for our annual football fix.