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Stats on Women

Purchasing Power of Women


Women account for 85% of all consumer purchases, including everything from autos to health care:

(Yankelovich Monitor)


The Auto Category


Global Spending


Education and Career






Female Business Owners










Increasing Purchasing Power


The Power of Face-To-Face


The New Life Plan – Gen Y

(Levi’s survey of 1,000 Millennials, 2010)



Independent Women


In the Penn Mutual 2nd Annual Worth Survey for Women, 71% of respondents characterized themselves as Independent Women:


Marriage and Motherhood


Moms in the Workforce


Modern Moms vs. the General Population

(Nielsen Company Study, May 2011)


Moms & Social Media



(Keller Fay Study, September 2010)


Moms, Kids and the Internet

(Mom Central Consulting, 2010)


Moms, Kids and TV

(Brunner Advertising Survey, 2010)


Moms’ Beliefs

(Mom Central Consulting, December 2009 Report)


The State of Mom Continually Changes


Moms Online

(Searcher Moms: A Search Behavior and User Study, DoubleClick, 2007)


More Moms Online


Digital Divas By The Numbers

(Mindshare/Ogilvy & Mather)


The following statistics were sourced from Trillion Dollar Moms by Maria T. Bailey & Bonnie Worthy Ulman:


Working Mothers


Moms and Advertising


Women Spread the Word

(Harbinger Women and Word of Mouth Study, October 2010)


Health Care


9/10 Women Seek Health Info via Web


1/4 Hospital, Urgent Care Patients Influenced by Social Media


Boomer Women and Affluence