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Stats on Women


Purchasing Power of Women

 

Women account for 85% of all consumer purchases, including everything from autos to health care:

(Yankelovich Monitor)

 

The Auto Category

 

Global Spending

 

Education and Career

 

Income

 

Business

 

Female Business Owners

 

Corporate

 

CEOs

 

Management

 

Investment

 

Increasing Purchasing Power

 

The Power of Face-To-Face

 

The New Life Plan – Gen Y

(Levi’s survey of 1,000 Millennials, 2010)

 

 

Independent Women

 

In the Penn Mutual 2nd Annual Worth Survey for Women, 71% of respondents characterized themselves as Independent Women:

 

Marriage and Motherhood

 

Moms in the Workforce

 

Modern Moms vs. the General Population

(Nielsen Company Study, May 2011)

 

Moms & Social Media

 

Word-of-Mouth

(Keller Fay Study, September 2010)

 

Moms, Kids and the Internet

(Mom Central Consulting, 2010)

 

Moms, Kids and TV

(Brunner Advertising Survey, 2010)

 

Moms’ Beliefs

(Mom Central Consulting, December 2009 Report)

 

The State of Mom Continually Changes

 

Moms Online

(Searcher Moms: A Search Behavior and User Study, DoubleClick, 2007)

 

More Moms Online

 

Digital Divas By The Numbers

(Mindshare/Ogilvy & Mather)

 

The following statistics were sourced from Trillion Dollar Moms by Maria T. Bailey & Bonnie Worthy Ulman:

 

Working Mothers

 

Moms and Advertising

 

Women Spread the Word

(Harbinger Women and Word of Mouth Study, October 2010)

 

Health Care

 

9/10 Women Seek Health Info via Web

 

1/4 Hospital, Urgent Care Patients Influenced by Social Media

 

Boomer Women and Affluence

 

Longevity