Type of Work
Brand Strategy, Planning, Research, Website, Creative
Founded in 2008 as a local boutique cupcake bakery, Gigi’s Cupcakes has grown into America’s largest cupcake franchise with more than 100 locations in 23 states. Gigi’s Cupcakes offers a wide variety of over-the-top cupcakes, cakes, and cookies. As the chain has grown, the brand has sought to understand their positioning and their brand strategy among the cupcake stores, bakeries and supermarket offerings. The cupcakes are the heart of celebrations for Gigi’s customers, providing love and joy one cupcake at a time.