The Minnie Pearl Cancer Foundation has had quite a year! The foundation has been celebrating their 25th anniversary and Minnie Pearl’s 100th Birthday. The year-long celebration culminated in a big star-studded birthday bash, Center Stage at the Opry, on October 22 and a Hats off to Minnie celebration at the Grand Ole Opry on October 23. Mayor Karl Dean and Governor Bill Haslam proclaimed the week of October 22 as “Celebrate Minnie Pearl and Her Legacy Week.”
Brand Wise got the opportunity to be part of this special year by providing strategy and marketing planning for the big year. The year included many on-air and online Minnie Moments, with more than 100 friends sharing their special story about Minnie and Minnie Pearl Cancer Foundation. Everyone from Reba to Lamar Alexander had a special story about Minnie and the Foundation. There have been Hatch Show Prints, real Minnie fans and special artwork to commemorate the year.
The Minnie Pearl Cancer Foundation was created 25 years ago to provide a place where cancer patients can find free support for a more confident cancer journey. Nashville is so fortunate to have this special non-profit in our midst helping cancer patients throughout the country with everything from help on diet to finance.