Minnie Pearl Cancer Foundation

Minnie Pearl Cancer Foundation had two big events in 2012 – the 25th Anniversary of the cancer foundation and the 100th birthday of Minnie Pearl. We helped the cancer support organization with a plan for the celebratory year that brought together the legacy of Minnie with the 25 years of compassion of the Minnie Pearl Cancer Foundation. The year included a variety of events including Center Stage at the Opry, a special celebration at the Country Music Hall of Fame, media and social media promotion, more than 100 videos of celebrities and friends honoring the organization and even their very own Hatch Show Print for the year. It was a fitting tribute to the generosity of Minnie and Minnie Pearl Cancer Foundation.

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