Healthcare Management Systems is a provider of integrated hospital IT solutions targeted to more than a thousand community hospitals. The IT solutions for a hospital are like the arteries to a body. And community hospitals need a solution and an ongoing partner that understands their needs. To grow awareness and help their audience know that HMS is the right choice, a campaign was created that took a very approachable and solution-oriented execution and used a bold color palette and a question and answer format. Not only did the campaign increase overall awareness, but it increased website traffic dramatically and doubled the average time on site. The campaign has been extended through all the marketing efforts of the company.