As MRSA grew as a concern for schools, HCA decided to create a PSA campaign teaching students the importance of washing hands to cut down on the spread of germs. The spokesman for the PSA’s was Mitchel Musso, better known to his fans as Oliver from the Hannah Montana show. The video and activities built for students, teachers and parents were hosted on a fun interactive website called Clean Hands Are Cool Hands. A public relations tour added excitement and unlimited PR to markets where HCA hospitals were located. The initiative was also important in limiting the spread of H1N1 swine flu which became a concern as the campaign unrolled.
http://www.cleanhandsarecoolhands.com
