Friday, August 5, 2016 • 9 AM – 3 PM

Lipscomb University • Ezell Center • Third Floor

Nashville, Tennessee


RED LETTER DAY is a one-day event devoted to the new narratives about marketing to women. It is a day focused on reaching the Lipstick Economy, the 100 million women who control 85% of all consumer purchases.

A Red Letter Day was always marked on the calendar in the color red to signify the importance of the event. And this is no exception. Brand Wise and Lipstick Economy are hosting the first Marketing to Women event in the South.

Sign up now to take advantage of the Early Registration discount available until July 1. You can register for the event here.


We have assembled an amazing group of marketing experts to share new and useful information on marketing today. Women are not all the same. Today they are more diverse, more independent, more educated, providing influence to a broad net of friends, co-workers and family. Hear new insights that include the following:

  • Practical solutions on communicating with today’s busy women
  • Compelling brand stories from vital and relevant brands
  • Media tactics to better reach a mobile audience
  • How to increase authentic and meaningful conversations
  • New research on women and why they feel misunderstood by marketers


This group of marketing rock stars will be sharing and leading conversations on culture, media and brand relevance. Each will provide a TED-like presentation with campfire discussions at the end of each presentation.

Paula Froelich, Newsweek Journalist, Former editor of Yahoo Travel, Host of “A Broad Abroad”

Jamie Bradley, Content Marketing Strategist, Emma

Courtney Seiter, Inclusivity and Culture Inquirer, Buffer

Liza Graves, Co-founder, StyleBlueprint

Emily Tucker, Marketing Director, Gigi’s Cupcakes

Kerry Schrader and Ashlee Ammons, Mixtroz

Meryl Johnson, Director of Digital Strategy, Country Music Association

Stephen Rose, CEO, The Peach Truck

Jamie Dunham, Founder, Brand Wise, and blogger at The Lipstick Economy


Anyone interested in how to better communicate with women is encouraged to join. And yes, men are welcome! Those who will benefit are individuals in marketing roles, brand managers, business owners, entrepreneurs and those charged with internal or B2B communications to women.

Attendance will be limited to the first 150 to register. We have limited the group to allow for richer conversation and interaction among participants.


The event is scheduled for a Friday so we can end the week in a casual setting with some really great learning. We will start at 8:30ish with coffee, of course. And then at 9:00, we will kick off the first presentation. We’ll break for coffee, lunch and cupcakes.   And finish out the day around 3:00 because it is Friday!


On top of the great learning from nine presenters and new friends, you will be provided coffee, refreshments, lunch, snacks, research on M2W, free parking and a goody bag.

The one-day event is $199. Early Registration for June is $159. There’s a Bring a Friend Two-Ticket Pack at $299. Non-profits also receive a discount.

Special discounts will be available for members of NAMA, NAWBO, NAWMBAs, Nashville Independent Business Alliance, Girls to the Moon, Cable and Pathway Women’s Business Center.

For more information, contact Jamie Dunham, Brand Wise, 615-739-1133.