Friday, August 11, 2017 • 12:30 PM – 5 PM

City Winery

Nashville, Tennessee


RED LETTER DAY is back! A one-day event just about marketing to women.  A day focused on new information and marketing trends to impact the Lipstick Economy, the 100 million women who control 85% of all consumer purchases.

Brand Wise and Lipstick Economy are proud to host the second year of the only Marketing to Women event in the South.  A Red Letter Day was always marked on the calendar in the color red to signify the importance of the event. And this is no exception.

Sign up now to take advantage of the Early Registration discount available until July 5. You can register for the event here.  


Hear new insights that include the following:

  • Practical solutions

  • Compelling brand stories

  • Media tactics

  • How to measure and improve online reviews

  • New research trends about women and why they feel misunderstood by marketers


Speakers will be announced in June 2017.


Anyone interested in how to better communicate with women is encouraged to join. And yes, that includes male marketers as well! Those who will benefit are individuals in marketing roles, brand managers, business owners, entrepreneurs and those charged with internal or B2B communications to women.

Attendance will be limited to the first 200 to register. We have limited the group to allow for richer conversation and interaction among participants.


The event is scheduled for a Friday so we can end the week in a casual setting with some really great learning. We will start at 12:45 pm with awesome back-to-back presentations. And then at 5:00, we will kick back and have that glass of wine to celebrate a great event!   Because it is Friday!


On top of the great learning from ten presenters and friends, there will be a reception after the event, complimentary gift and  copies of presentations.

The one-day event is $169. Early Registration for June is $129. There’s a Bring a Friend Two-Ticket Pack at $198. Non-profits also receive a discount.

For more information, contact Jamie Dunham, Brand Wise, 615-739-1133.