Bella Linea is a one-of-a-kind retailer selling European linens, down, bath and gift items. The retailer had survived the recession but was in need of a new fresh approach to selling their unique offerings. Research proved they needed more affordable items to increase shopping frequency among current customers and invite in younger customers. The New Bella Linea included a brand refresh, new merchandising, a new line of beautiful gift items under $50, a new website, social media and advertising. The sales results have been beautiful too.