Orange Park Medical Center Named to Top Honor

Our friends at Orange Park Medical Center in Orange Park, Florida have continued to live up to their goal to be Extraordinary. The medical center, located outside Jacksonville, Florida, was named as a Top Performer on Key Quality Measures by the Joint Commission, the leading accreditor of health care organizations in America. This is big, really big. And it was the second year in a row. Only 7% of eligible hospitals have won this honor twice.

We have been happy to provide brand strategy and advertising for this extraordinary medical center. The medical center introduced a fresh brand look  and messaging back in 2011 to match the great new additions such as advanced technology and a new Level II Trauma Center.

Congrats Orange Park!

Minnie Pearl Celebrates 100 Years in Style

The Minnie Pearl Cancer Foundation has had quite a year! The foundation has been celebrating their 25th anniversary and Minnie Pearl’s 100th Birthday. The year-long celebration culminated in a big star-studded birthday bash, Center Stage at the Opry, on October 22 and a Hats off to Minnie celebration at the Grand Ole Opry on October 23. Mayor Karl Dean and Governor Bill Haslam proclaimed the week of October 22 as “Celebrate Minnie Pearl and Her Legacy Week.”

Brand Wise got the opportunity to be part of this special year by providing strategy and marketing planning for the big year. The year included many on-air and online Minnie Moments, with more than 100 friends sharing their special story about Minnie and Minnie Pearl Cancer Foundation. Everyone from Reba to Lamar Alexander had a special story about Minnie and the Foundation. There have been Hatch Show Prints, real Minnie fans and special artwork to commemorate the year.

https://www.minniepearl.org/minniemoments/

The Minnie Pearl Cancer Foundation was created 25 years ago to provide a place where cancer patients can find free support for a more confident cancer journey. Nashville is so fortunate to have this special non-profit in our midst helping cancer patients throughout the country with everything from help on diet to finance.

 

Faith

We know that faith adds meaning and purpose to our lives and families. Many women see their most important role in life as mother and parent. The majority of active participants in faith-based organizations and churches are women. Our work with denominations and publishers has helped them reach out to women and their families.

Healthcare

After working with more than 50 hospitals, a variety of health systems, retail health clinics, physician practices and service line providers, we know how to empower health care marketers.

Rafferty’s Restaurants

Rafferty’s Restaurants have been part of the restaurant scene in Tennessee and Kentucky for many years quietly serving up original recipes and doing the extra things in the kitchen and at the table that make for successful dining experiences. Rafferty’s worked with Brand Wise to refine their brand identity and brand strategy. The changes have been incorporated in new photography, new menus, successful promotions, and lots of happy meals for their guests.

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Minnie Pearl Cancer Foundation

Minnie Pearl Cancer Foundation had two big events in 2012 – the 25th Anniversary of the cancer foundation and the 100th birthday of Minnie Pearl. We helped the cancer support organization with a plan for the celebratory year that brought together the legacy of Minnie with the 25 years of compassion of the Minnie Pearl Cancer Foundation. The year included a variety of events including Center Stage at the Opry, a special celebration at the Country Music Hall of Fame, media and social media promotion, more than 100 videos of celebrities and friends honoring the organization and even their very own Hatch Show Print for the year. It was a fitting tribute to the generosity of Minnie and Minnie Pearl Cancer Foundation.

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Bella Linea

Bella Linea is a one-of-a-kind retailer selling European linens, down, bath and gift items. The retailer had survived the recession but was in need of a new fresh approach to selling their unique offerings. Research proved they needed more affordable items to increase shopping frequency among current customers and invite in younger customers. The New Bella Linea included a brand refresh, new merchandising, a new line of beautiful gift items under $50, a new website, social media and advertising. The sales results have been beautiful too.

 

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AmSurg Colon Cancer Prevention Network

AmSurg is the largest single-specialty outpatient company in the United States, operating 170 ASC centers across the nation. None of their centers are branded as AmSurg, because all marketing efforts have been geared toward acquiring physician partners in locally branded outpatient centers. AmSurg GI centers are leaders in the specialty and perform more than 700,000 colonoscopies annually. A sub-brand was created for use by the GI centers as The Colon Cancer Prevention Network. A multi-media campaign raised the awareness of colon cancer as a killer and educated persons over 45 on the importance of having a colonoscopy.

 

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The Little Clinic

The Little Clinic operates walk-in clinics conveniently located in grocery stores across the country. Staffed by experienced and board-certified Advanced Registerd Nurse Practitioners, the clinics are open later than traditional physicians’ practices and are a great resource for prompt treatment of minor illnesses.

 

Advertising was created to reach out to local communities and create awareness of the clinic. The campaign emphasized the affordability of walk-in care and illustrated the best uses for the clinic, i.e., cold and flu symptoms, sports physicals, allergy treatment and other minor illnesses. The campaign extended from print to outdoor, direct mail, collateral and pointof- sale signage.

 

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