Meet Courtney Seiter and Buffer

lM8OzyGsQdfGYzY3iniEdhW4TsMz3VtyX3fp1a2Ve7gCourtney Seiter is a great fount of information on social media and culture.  She is a writer and editor at Buffer, focusing on the intersection of social media and workplace culture. Her writing has appeared in TIME, Fast Company, Lifehacker, Inc. and more. On the side, she’s the co-founder of Girls to the Moon, an amateur DJ and an excellent dog petter.
1. Tell us about Buffer and what makes it different from other social media tools.
Sure thing! Buffer is a tool that helps individuals and companies share easily to social media networks like Facebook, Twitter, Pinterest, LinkedIn and Google+. Buffer will help you find the best times to post for the most engagement, and then you can fill up your queue so you’re always in touch with your audience. We offer great analytics so you’ll always know how you’re doing and have the insights you need to keep improving. I think our customer support sets us apart; we treat each and every customer with the utmost respect and gratitude, because they’re why we exist!
2. We understand that Buffer has a unique organizational structure, unusual employee benefits and commitment to total transparency.  Tell us a little about it.  
Buffer is a very cool and different type of company; I feel very lucky! We’re a remote team of 60+, with teammates scattered all across the globe. We get together every 6 months or so at a different location–we’ve been to Cape Town, New York, Sydney, Reykjavik and next up in January is Honolulu! We have cool perks like unlimited paid vacation ( plus an extra bonus you only get if you take a vacation!) and free Kindles and all the Kindle books you can read for yourself and your family. We’re also very devoted to transparency as one of our 10 core values, so anyone can learn all about our salaries, our revenue, our team demographics, and what every cent of their subscription to Buffer goes toward. (P.S. We’re hiring!)
3. How are you creating a welcoming environment for teammates and customers? 
Awesome question! Our customers come from all walks of life, all around the world; and we believe our team should reflect that diversity in order to make the best product decisions and create the happiest and most inclusive culture. We have a unique opportunity to add teammates from anywhere in the world! So we’re working toward being very deliberate about growing our culture in a way that celebrates our unique differences. We’re getting news of our open roles to new, different and underrepresented groups and tracking closely how we’re doing with growing the team in a diverse way. We have a lot of important work to do here, and a lot to learn. It’s an exciting project to work on!
 
4. What are you currently working on?  How does your role affect inclusiveness at Buffer?
My role at Buffer is a mix of culture, content and inclusivism, which is such an awesome opportunity. I edit and write for Buffer: Open, our blog that focuses on workplace culture topics. I get the coolest opportunity to share the stories of my teammates, open up about how we work and promote all kinds of unique and innovative workplace culture strategies and movements. It’s also a perfect fit for sharing openly all the experiments we and others are trying to create more diverse and inclusive work environments.
5. What’s new for social media in 2016?  Do you have any crystal ball prognostications for the new year?
I loved seeing the rise of tools like Periscope and Blab this year; it felt like a return to the kind of real-time engagement that made social media so special from the start. In 2016, I predict and hope for more movement in this direction, toward more authentic moments and conversations!
6. What are your passion projects outside of Buffer?  
 
I love working with kids to create a more just future for the next generation. I am a founder of Girls to the Moon, a startup that works to empower young girls to own their confidence and passions. And I’m a tutor and volunteer at Fannie Battle, an amazing program providing resources for underprivileged youth in East Nashville.
7. Bonus:  What didn’t I ask you that I should have?  
Hmm, good one! Well, if you’re in need of any book recommendations, I’ve been reading a book a week throughout 2015 focusing on awesome lady authors. You can find all my selections here!

Our Favorite Business Productivity Tools for 2016

Screening-Trends-and-Predictions-for-2016We all need an array of productivity tools to help us work, share and survive our hectic marketing life.

What’s on our list?  19 Things we can’t live without!

1.  Buffer.  Okay, refer to our story on Buffer.  Buffer allows us to post content to multiple social media platforms in one easy click.  There’s even a handy browser tool that allows you to post while you are reading.  Link all your social profiles and share immediately or schedule posts for later.  Also Buffer has a beautiful social media image creation tool called Pablo.

2.  Socialoomph.com.  Our secret tool.  Socialoomph also allows us to post and schedule content as far in the future as we want, and as often as we want.  When friends say, “I see you on social media all the time; I don’t know how you do it,” I just smile and say thank you!

3.  Latergramme.me. This tool allows you to schedule your Instagram posts in advance.  Once your posts are scheduled, you only need to publish from your phone.

4.  Feedly is a news reading app that delivers news from RSS feeds.  I am still missing Google Reader but this is a good way to harness quick access to articles.

5.  WordPress is the blog platform I use for both LipstickEconomy.com and our website.  We have used WordPress for six years and often use it as the platform for websites we are building.  You can’t beat its open source platform and easy-to-use content management system.

6.  Google Analytics.  There are great new demographic and behavioral features in reporting now.

7.  FreeConferenceCall.com.  Yep, it’s free.  Conference calls for up to 100 people for six hours, although who would want to be on a call with that many people.  You can also record calls with MP3 playback.  Recording is helpful when you do interviews or don’t want to take notes.  We also use UberConference which has similar features and document sharing, also free.

8.  DropBox  and HighTail.  Dropbox is used for storing and sharing files and photos with clients and partners.  HighTail is great for storing and sharing large files easily.  We use HighTail for transferring large graphic files quickly and easily.

9.  Google Drive.  I use Google Drive for several organizations and clients where we need to easily share documents and files.  And you know, it’s free and awesome.

10.  Timetrade.com or ScheduleOnce are great tools for setting appointments online.  Excellent tools when you are scheduling interviews for groups of people.

11.  Grammarly or Hemingway.  Great tools for checking your grammar, your verbosity and your penchant for run-on sentences.

12.  Basecamp.  We use Basecamp for managing large projects with our clients.  Basecamp is considered the most popular project management software.

13. Emma and MailChimp for Email.  Why two?  Well, they offer different things for different clients.  Emma is changing constantly with great new features.  One of the things they offer is beautiful templates and custom creative.  Emma’s reporting is easy-to-read and they work well with franchise organizations.  Besides, they are a Nashville company!  Mailchimp is free for lists up to 2,000, good reporting, easy-to-build templates and cute illustrations of chimps.

14.  Canva and Pablo 2.0.  Both build amazing graphics for social media.  We love and use them both.  Powtoon is also a great resource for quick little videos with  templates ready for customization.

15.  SurveyMonkey.  Research is important for all businesses.  SurveyMonkey is good for informal research,  formal research and even collecting contact information.

16.  LinkedIn is both social media and a contact resource.  Download your connections to start your contact or newsletter list.

17.  Evernote.  Free note-taking app that is perfect for someone who saves everything.

18.  My iPhone.  My phone, my camera, my lifeline.  What else can I say?  Also a portable charger for traveling.

19.  Hubspot, Salesforce or Contactually.  CRMs for the real world based on the size of your business and pocketbook.