Minnie Pearl Still Winning Awards!


My friend Katharine Ray, Director of Communications & Marketing, at The Minnie Pearl Cancer Foundation called to let us know that their “Celebrate Minnie Pearl and Her Legacy Campaign” has been named a finalist in PR News’ Nonprofit PR Awards in the category of Marketing.  They will be traveling to D.C. to collect the award for the campaign that celebrated the 25th anniversary of MPCF and the 100th birthday of Tennessee legend Minnie Pearl.

The Minnie Pearl Cancer Foundation is a completely free support service for cancer patients and their families and caregivers.  Those impacted by cancer can receive one-on-one guidance for important needs such as –

  • decision support regarding clinical trials, treatment information, and options
  • personalized guidance
  • nutrition and side effect management recommendations
  • emotional and practical support

Brand Wise was happy to assist with the marketing planning for the fun salute to all things Minnie.  The year was based on storytelling because everyone has a special memory of Minnie.  The year included lots of Howdees, celebrations, pictures, t-shirts and even bumper stickers that said Visualize Minnie.  The heart of the celebration was the more than 100 Minnie Moments collected here, including everyone from governors to friends to celebrities like Dolly Parton and Marty Stuart.

I have included one of my favorite moments.  It’s a friend of mine who keeps Minnie’s spirit alive among her many friends, and tells a “right funny little story”  about being robbed on the train from Grinder Switch.